Margaret and I attended this program that showcased this year's PRExcellence Award winners - each of the 13 award recipients had a few minutes to talk about their marketing campaigns. It was sponsored by CLA’s Marketing and Public Relations Interest Group Session.
The top 2 things I took away from the program:
1) libraries can earn extra money by making branded items for sale - (i.e. Monterey County Free Libraries "Monte the Mascot" stuffed donkey toy, in honor of their first county librarian who delivered books to extremely rural areas via burro - 2016 Award Winner, Wild Card in category of 5 to 10 million budget).
2) when starting an event or campaign, choose something not too childlike to speak to everyone (i.e. San Francisco Public Library's Summer Stride: Read, Make Learn campaign - 2016 Award Winner in category of more than 10 million budget).
This was a good opportunity to learn about the efforts of some California libraries in promoting and communicating their message to their customers.
The top 2 things I took away from the program:
1) libraries can earn extra money by making branded items for sale - (i.e. Monterey County Free Libraries "Monte the Mascot" stuffed donkey toy, in honor of their first county librarian who delivered books to extremely rural areas via burro - 2016 Award Winner, Wild Card in category of 5 to 10 million budget).
2) when starting an event or campaign, choose something not too childlike to speak to everyone (i.e. San Francisco Public Library's Summer Stride: Read, Make Learn campaign - 2016 Award Winner in category of more than 10 million budget).
This was a good opportunity to learn about the efforts of some California libraries in promoting and communicating their message to their customers.
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